Client
Iron Rock Brewing Company
Location
Labrador City, Labrador
Date
2023-2024
Project Goal
Create eye catching beer labels that will stand out in a sea of labels on the shelf for Labrador's only brewery.
Services
Graphic Design
Project Deliverables
No items found.
Project Overview
For IRBC, we crafted beer labels that balanced bold creativity with a personal touch inspired by Dave and Brian (the owners). The visual elements for each beer reflected an event happening in the community at the time, using striking colors and detailed illustrations. This combination created a label series that not only stood out on shelves but also connected deeply with the identity of Labrador, giving each brew a meaningful and local, story-driven design.
