Rock DM Brand, Marketing Materials and Website

Rock DM came to us looking for a full brand that reflects the important work they do for disabilities in the workplace. From case management, to assisting with complex psychological and physical injuries, and organizational diagnostics of workforce mental health.

Their work provides their clients with a guide, a path to follow when navigating disabilities in the workplace or performing proactive assessments. This guiding light became the logo for the company, a lighthouse illuminating the way forward. Disabilities in the workplace can seem heavy and leave people feeling isolated, but Rock DM's expertise helps shine a light through the fog. As many identifiable lighthouses in Canada have the traditional red and white colour scheme, the choice of red for the logo and brand colours was a way to tie everything together into a cohesive brand story.

For a disability management company, it is extremely important for their materials to be accessible, easy to read, and made for assistive tools in and out the workplace. With their brand established, we got to work completing their website from scratch. The main font chosen is from the Braille Institute, picked for its readability for dyslexia, vision problems, and other disorders. It was kept clean and modern with plenty of white space to allow for easy navigation and legibility. Text contrast is high across the site and the red chosen is colour-blind safe, meeting these and other best practices for website accessibility.

Our work with Rock DM continues as we develop marketing materials including pop-up banners, one pagers and business cards making them another long-term client of SEM's Productions services.